Alain Pinel Realtors Names Loretta McClellan New Director of Marketing
Morgan Hill – Alain Pinel Realtors President and COO Larry Knapp has named Loretta Boyer McClellan director of marketing to oversee and manage the residential real estate brokerage firm’s annual advertising, online marketing and public relations programs.
McClellan will support Alain Pinel Realtors’ 26 offices in eight Northern California counties with approximately 1,300 sale professionals. APR is the ninth largest realty company in the nation with 2006 sales volume of approximately $7 billion.
McClellan, with 23-years in marketing and communications, recently served for 15 years as owner and creative director of McClellan Creative, a marketing, advertising and PR firm specializing in real estate marketing strategies, based in Dallas/Fort Worth, with offices previously in Chicago, Boston and San Jose.
McClellan’s principal duties as director of marketing will include overseeing and implementing APR’s corporate and marketing culture internally, to consumers and within the industry. In addition, she is responsible for advancing the firm’s expansion of real estate market share in listings and sales of residential property. Innovative and creative, Ms. McClellan’s marketing direction experience encompasses multiple industries in addition to real estate, such as publications/media, commercial printing, technology, economic development at the city, regional and state level, educational institutions and niche businesses. Combined, her experience brings a comprehensive marketing perspective to Alain Pinel Realtors’ executive team.
Details: Gary Marsh, (415) 453-7035, or e-mail ga**@************ng.com.
