Anritsu Receives Product Line Strategy Leadership Award from
Frost
&
amp; Sullivan Anritsu Company announces it has received the
prestigious Frost
&
amp; Sullivan Award for Product Line Strategy Leadership in the
combined markets for signal generators, vector network analyzers
(VNAs), and spectrum analyzers.
Anritsu Receives Product Line Strategy Leadership Award from Frost & Sullivan
Anritsu Company announces it has received the prestigious Frost & Sullivan Award for Product Line Strategy Leadership in the combined markets for signal generators, vector network analyzers (VNAs), and spectrum analyzers. Frost & Sullivan presented Anritsu with the award because the company “demonstrated the most insight into customer needs and product demands” and met stringent criteria established by Frost & Sullivan’s analyst team.
“Anritsu has always placed a great emphasis on developing leading-edge test solutions that are driven by customer and market needs. We are committed to providing customers with the tools they need to bring the next generation of communications products to market. By presenting us with the Product Line Strategy Leadership award, Frost & Sullivan recognizes our dedication,” said Toda Hiromichi, Anritsu Corporation president.
In formulating its decision, Frost & Sullivan analysts tracked all end user requirements and market dynamics within the test and measurement industry. Subsequently, the analysts compared these customer demands with various manufacturers’ product lines. Additional criteria included the introduction of new products, ability to accommodate different market segments, enhancing new products, and utilizing strategic technology and/or marketing acquisitions or alliances. Upon completion of their analysis, Kiran Unni and Madhan Dhandayutham selected Anritsu over a number of test equipment manufacturers.
“Recognized as the leading provider of communications test solutions, Anritsu has a long history that spans more than a century. Anritsu has continued to keep its commitment to customers by offering a diverse range of products and exhibiting continuous innovation to maintain pace with the industry. As a result, we believe Anritsu is the deserving recipient of the 2005 Product Line Strategy Award in the signal generator, VNA, and spectrum analyzer market,” said Unni.
The Product Line Strategy Leadership award is the second honor Frost & Sullivan has presented to Anritsu. The ME7808A Broadband VNA earned Frost & Sullivan’s Market Engineering Award for Product Innovations and Introductions in 2001.
Anritsu Company is the American subsidiary of Anritsu Corporation, a global provider of innovative communications solutions for more than 100 years.
