Morgan Hill – Alien Technology Corporation, the RFID technology leader, has announced that Ronny Haraldsvik has joined the company as vice president of marketing and industry relations.
Haraldsvik brings to Alien more than 17 years of global strategic marketing and industry experience across a range of technology markets. Haraldsvik will lead the market strategy, product marketing, new market development, business partners, and industry relations functions at Alien Technology.
“Haraldsvik has an exceptional background in strategy, global marketing and business development for emerging markets and game-changing technology companies. His expertise in building and expanding these functions worldwide is key as Alien continues to address the growing markets for RFID,” said Alien Technology CEO George Everhart.
Haraldsvik held many positions at QUALCOMM. He was vice president of strategy and market development and vice president of marketing for mobile broadband. Haraldsvik was also vice president of marketing at Flarion Technologies where he led all marketing efforts in support of industry awareness for Flarion and the introduction of its FLASH-OFDM technology, a company acquired by QUALCOMM. Haraldsvik was also vice president of marketing with Nortel Network’s Shasta IP Services business unit and director of field marketing while with Bay Networks, prior to Nortel’s acquisition.
Haraldsvik holds a bachelor of arts degree in business from the University of San Francisco.
