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Morgan Hill
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April 11, 2021

Specialized: Apologies for lack of cycling etiquette

A Letter to Our Neighbors

Dear Morgan Hill Community,

Specialized Bicycle Components would like to apologize for the inconveniences caused by the large number of cyclists that ride each day from our company and the lack of riding etiquette while out on the roads of Morgan Hill. Effective immediately we have changed our lunch ride route so it no longer goes through the Paradise Valley Neighborhood. We are working directly with Specialized employees to educate and enforce the California State Vehicle Code regulations as they pertain to cyclists.

We are working closely with the Morgan Hill Police Department to create safer road situations for both cyclists and motorists and will be working together to plan a safety course in the near future.

To further emphasize the importance of riding safely and respecting community we have developed the How We Roll guiding principles:

How We Roll

-RESPECT for all traffic laws, like responsible and intelligent adults

-RESPECT to all those we encounter: motorists, riders, runners, kids in

crosswalks, etc.

-BE COOL and say hello to everyone we meet while out riding

-DON’T FORGET that when we ride we are representing both Specialized and cyclists at large

-BE RESPONSIBLE and have the courage to remind anyone that is not riding in accordance

Specialized takes pride in being a part of the Morgan Hill community for over 35 years. Our ultimate goal is to promote health and fitness through the sport of cycling and hope to encourage more people to join. We are a company of passionate people who believe in the power of the bike. Going forward we are committed to following the rules of the road and being better at sharing with other people out and about.

Please join us for the monthly community ride we host the first Monday of each month to continue the dialogue and join a ride.

If you have any questions or would like to send feedback please email [email protected] or call (408)779-6229.

Sincerely,

The Team at Specialized

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