While some Morgan Hill hotels were underwhelmed by last week’s
Frys.com Open golf tournament, which brought professional athletes
to South County from all over the country, restaurants and other
businesses in the area reported stronger sales than normal.
While some Morgan Hill hotels were underwhelmed by last week’s Frys.com Open golf tournament, which brought professional athletes to South County from all over the country, restaurants and other businesses in the area reported stronger sales than normal.
Tournament winner Rocco Mediate, a resident of Florida, ate dinner at Westside Grill in Gilroy four nights last week during the four-day tournament at CordeValle golf course in San Martin, according to the restaurant’s executive chef.
The restaurant, a “hidden gem” of Gilroy, typically relies on word of mouth for publicity, and last week that advertising scheme proved successful.
“The (San Francisco) Giants were playing (on TV), but there was definitely a golf crowd here,” said Steve Catalano, executive chef of the restaurant and sports lounge. He estimated that sales Thursday through Sunday were up “maybe 25 percent” from normal.
Neither a thorough study of the tournament’s economic impact on local businesses nor a count of the event’s attendance and revenues has been completed, but anecdotal evidence suggests the area was busier than usual last week.
Some of the biggest winners will be local charities the American Institute of Mathematics, Adoption Services of Santa Clara County and a local chapter of First Tee, which were selected by Frys.com Open organizers to receive donations funded by proceeds from the tournament. When the money is counted, this year’s Frys.com Open is expected to exceed the revenues raised at last year’s event in Scottsdale, Ariz., according to Frys spokesman Manuel Valerio. Last year’s Frys.com Open raised about $660,000.
And while attendance has not yet been tallied, Valerio also thinks last week’s attendance exceeded that of the same event in Arizona last year.
This year marks the first time the Frys.com Open was played at CordeValle, and tournament organizers expect to conduct the tournament at CordeValle at least for the next two years. The long-term goal is to bring the tournament in Morgan Hill at The Institute private golf course as its permanent home.
“Thousands of people were involved in one form or another,” Valerio said. “Feedback has been very good (from the players). It was very exciting to play this venue for the PGA Tour for the first time.”
CordeValle resort staff estimated about 10,000 spectators attended the tournament Saturday, the busiest day, said CordeValle director of golf Michael Marion. About 1,000 volunteers assisted with logistics, and many told tournament staff that they are looking forward to volunteering again next year.
“The community really got behind the event,” Marion said, noting that Mediate’s “exciting” wire-to-wire win against younger competitors – some less than half the winner’s age – likely contributed to the anticipation for next year.
Some hotels fared better than others because of the Frys.com Open.
The Holiday Inn Express in Morgan Hill saw about 50 percent more business than usual last week – most of which is attributable to the golf event, according to manager David Dworkin.
Smaller hotels on Condit Road said they had more guests than usual, likely because of the PGA event, but not as many as they expected.
While Rante’s weekdays were busier than normal last week, his weekend was about the same. He added that “very few spectators” stayed at the Quality Inn.
Rante and other Morgan Hill hoteliers thought that more out-of-town spectators opted to stay at hotels in San Jose.
Sports bars in Morgan Hill also reported higher than normal, but not staggering, sales. El Toro Brew Pub on Monterey Road had about “10 to 12 extra customers per day” last week, owner Geno Acevedo said.
At Box Seat Sports Grill off Vineyard Boulevard, sales were “a little bit” higher than normal, according to server Julie Bennett. The restaurant hosted a number of repeat customers who seemed to be in town for the week.
“We had a couple of guys here every night from Boise (Idaho),” Bennett said.
