If you
’re one of the many South Valley residents who observes the high
holy day of consumerism – the day after Thanksgiving – by shopping
for the holidays, we have a suggestion: Buy local. Especially in
these tight economic times, it’s in our best interest to keep as
many as our holiday shopping d
ollars in South Valley as possible. The benefits are many,
including supporting local businesses run by your neighbors,
keeping jobs in South Valley, and sending sales tax dollars to
local government coffers. Remember, those sales tax dollars help
pay for police and fire protection, recreation progr
ams and park maintenance, to name just a few.
If you’re one of the many South Valley residents who observes the high holy day of consumerism – the day after Thanksgiving – by shopping for the holidays, we have a suggestion: Buy local.
Especially in these tight economic times, it’s in our best interest to keep as many as our holiday shopping dollars in South Valley as possible. The benefits are many, including supporting local businesses run by your neighbors, keeping jobs in South Valley, and sending sales tax dollars to local government coffers. Remember, those sales tax dollars help pay for police and fire protection, recreation programs and park maintenance, to name just a few.
There are scores of merchants in South Valley offering everything from the hottest toy to the latest must-read book, from fine wines – taste a few while you’re visiting the winery – to unique, antique and one-of-a-kind items that it should be easy to complete all your holiday shopping in our corner of the Bay Area. You’ll also be able to find cards, ribbons, bows and gift wrap to make your gifts look their holiday best.
We know there are large, trendy malls – either new or recently remodeled – beckoning holiday shoppers to come to San Jose and points north, but think of the traffic you’ll endure and gas you’ll burn to get there, not to mention the crowded parking lots and throngs of shoppers that you’ll have to navigate when you arrive.
Then think about South Valley’s local business owners, the people they employ, and the city services upon which you and your neighbors rely. Why not make your holiday shopping dollars do double duty this year? Spend as much of your holiday shopping budget in South Valley as you can this year. The gifts you buy in South Valley will warm the hearts of your loved ones, and help your neighbors and community at the same time.
