Farmers’ markets represent a unique bridge between urban and rural communities that provide an opportunity to support the local economy, as well as access to fresh, nutritious foods. Aug. 5-11 is National Farmers’ Market Week. This designation seeks to increase the public’s awareness of the role local farmers’ markets play in creating healthy communities and in building prosperity among farmers and small businesses.
Farmers’ markets support California’s small and diversified farms, and return money to our local economies. At a farmers’ market, 100 percent of your food dollar goes to your local farmer, while a farmer only receives 15 cents of every food dollar that consumers spend at traditional food outlets. Studies have shown that all farms, regardless of scale, are significantly more likely to survive if they have local food sales as a part of their marketing portfolio.
Local markets also provide low-barrier entry points for new farmers, ranchers and food entrepreneurs, allowing them to start small and test new products.
In 2017, 7,377 markets and direct-marketing farmers accepted Supplemental Nutrition Assistance Program (SNAP) electronic benefit transfers, resulting in $22 million in SNAP spent at farmers markets. This provides access to fresh, local produce and enables SNAP recipients to purchase the nutritious foods their families need to stay healthy.
A growing number of farmers’ markets also offer incentive programs to low-income seniors and WIC (Women, Infants and Children Program) customers.
Unlike many supermarkets, farmers markets put fruits and vegetables front and center and create a shopping environment where nutritious foods are not only affordable, they are celebrated.
Visit your local farmers’ market this week and enjoy the bountiful crops that are grown close to you.
Sen. Bill Monning represents the 17th State Senate District, which includes all of San Luis Obispo and Santa Cruz counties, and portions of Monterey and Santa Clara counties. The weekly Morgan Hill Farmers Market takes place year-round 9am to 1pm Saturday, at the Caltrain parking lot on Depot Street in the city’s downtown.
