Edward Jones ranks highest in satisfaction

For the sixth year out of the past eight, financial-services firm Edward Jones ranks highest in investor satisfaction with full-service brokerage firms, according to the J.D. Power and Associates 2012 Full Service Investor Satisfaction Study. The study measures overall investor satisfaction with full-service investment firms based on seven factors: investment advisor; investment performance; account information; account offerings; commissions and fees; website and problem resolution. Edward Jones also received high marks in the “Account Information” category, an important factor in the study. Edward Jones’ overall score climbed 15 points over last year, highest among the 14 largest firms rated, as well as 28 points above the industry average. The 2012 Full-Service Investor Satisfaction Study is based on responses from 4,378 investors who primarily invest with one of the 14 firms included in the study. The study was fielded in February 2012.