Urging California women with limited resources to take advantage
of free breast cancer screenings, California Health and Human
Services Secretary Grantland Johnson and State Health Director
Diana M. Bont
á, have unveiled new breast cancer awareness public service
announcements created and directed by actress, dancer and
choreographer Debbie Allen and starring actress Phylicia Rashad,
and renowned physician and health advocate Dr. Aliza Lifshitz in a
Spanish-language version.
Urging California women with limited resources to take advantage of free breast cancer screenings, California Health and Human Services Secretary Grantland Johnson and State Health Director Diana M. Bontá, have unveiled new breast cancer awareness public service announcements created and directed by actress, dancer and choreographer Debbie Allen and starring actress Phylicia Rashad, and renowned physician and health advocate Dr. Aliza Lifshitz in a Spanish-language version.
“Early detection of breast cancer is the key to saving lives,” Johnson said. “Statistics show that if breast cancer is detected and treated early, the survival rate is more than 96 percent. We are very fortunate to have the support of the entertainment industry and three stars in their fields to help raise awareness of free breast cancer screening services.”
The PSAs, part of the California Department of Health Services (CDHS) “Cancer Detection Programs: Every Woman Counts” campaign, deliver an emotional plea to women 40 and older to call California’s toll-free telephone number (1-800-511-2300) to learn if they qualify for a free yearly clinical breast exam and mammogram. Incorporating dance, music and a diverse group of mothers, grandmothers and children, the announcements urge women to get screened for breast cancer so they won’t “disappear” from their families and friends.
In 2003 alone, an estimated 22,000 women in California will be newly diagnosed with breast cancer, and 4,000 women will die from the disease. Early diagnosis and timely treatment of breast cancer have proven to be the most effective means of surviving the disease.
http://www.dhs.ca.gov/cancerdetection.
