Here we are again at the end of the year, and everyone is in great spirits. Everywhere you look the symbols of the holidays twinkle and sparkle and generally scream out that you’re supposed to be a part of the celebration. Go out on your street corner and see if you don’t just feel it in the air—I bet you’ve been conditioned to identify the smells of this time of year with the holidays. I know I have.
My e-mail inbox started bubbling over around Thanksgiving with holiday cheer, and advertisements, but now it’s virtually exploding with those deals that “just got extended” and offers of delivery in time for Christmas day. I sense a whimper coming as the offers spin out of control and there’s no time for delivery, so reason sets in and someone stops hitting the send button launching those ads. Besides there’s nothing left in anyone’s inventory as each item I pick is no longer available, and if it’s seasonal you’re not going to see it again until summer wains next year. Since when did the day after Christmas mark spring fashion time?
Locally, the stores are running out of those unique and sought-after items, so I reach for the next best thing—gift cards.
I love gift cards! I went shopping at REI, Bass Pro Shop and Best Buy while standing with ice cream melting in my cart at Safeway. I also love the aspect of gift wrapping being less stressful: insert gift card in Christmas card and done! Now I only have to worry about whether I guessed which type of store was right, but you can even bypass that with your credit card so you are completely safe.
So with all of the shopping options you have to really screw up to totally disappoint someone—unless you should’ve been more attentive and sensitive and really picked out something personal. This is where I get into trouble—unless you like wine and spirits, because then I can totally get into it and then subscribe to the one-for-you, one-for-me shopping methodology.
Actually, most of this holiday season shopping has been for myself. You know, I need clothes and wine and motorcycle gloves, too. As a matter of fact, I consider the holiday season a great time to stretch the budget. I usually buy most of the stuff I can think of because it’s usually at least 20 percent off this time of year. My only issue is that I always seem to buy a bunch of stuff for other people, and that can hurt the budget. But then if you’re going to buy stuff for someone else, isn’t it great to get it at a discount? Who says I don’t have the holiday spirit?
When it comes down to that spirit, it’s all about the people to me. Not the requisite giving, which I enjoy, but the way everybody acts around this time of year.
This is the time of year when it is OK to get together more often than usual, to stay out later, and to enjoy food and drink with the budget being a little less of a concern (remember those discounted gifts…).
I hope you have enjoyed the shopping, the celebrations with friends and the spirit of the holidays with all of the right people, and may you have a Happy New Year!
John McKay is president of the Morgan Hill Downtown Association, city planning commissioner and co-founder of the Morgan Hill Tourism Alliance. He can be reached at
ta*****@ya***.com
.
