It’s no secret that I’m a huge fan of local wines and I plan on enjoying them a lot this holiday season.
My guess is that many of you who enjoy wine may not be all that familiar with our local wineries and the fact that there are over 30 of them right in our backyard. I sit in on the Wineries of Santa Clara Valley wine association’s marketing meetings and that’s not lost on them. There has been good progress made promoting the local wine region with events like the WSCV Passport Weekend and the installation of the Wine Trail signage. But it has always felt like more could be done.
The WSCV is now stepping up their game and brought in a top notch wine marketing consultant to match their goals. This firm is out of the winemaking mecca of Napa, and at first blush I was thinking, “Uh oh, are we going to be molded into something else and be like some other place?” Well, I needn’t worry because the marketing consultant gave a wonderful seminar that emphasized our local wineries should continue doing what they do best: making great wines and being personable and approachable.
That marketing consultant really clicked with me because he was saying that winery visitors were looking to have a good time and not get an undergraduate degree in winemaking. Traditionally many wineries seemingly wanted to impress you with talk about things like brix readings, the effect of fermenting or barrel ageing in oak (must always ask if it is French), stirring the lees and malolactic fermentation. All the stuff I want to learn about but not feel obligated to do so.
Now, instead of encouraging the wineries to talk about how many months the wine spent ageing in an oak barrel, etc., the winemakers have been encouraged to just talk about what they like to eat with a particular wine or maybe tell you a funny or touching story about how a wine or their winery came about, and maybe talk about their dog. Halleluiah.
This was comforting to me since I was always a little self-conscious about my wine knowledge and I can only imagine others felt that way too. So often I’ve walked into a winery and felt like I had to earn a sample by proving I was worthy. I felt like I should taste a hint of this or that and was disappointed if I couldn’t.
It turns out that I never should have felt that way in our local wineries. No one was ever testing me—that was my own preconceived notion. Many of our local wineries were already practicing the fun approach to winery visits and they just wanted to see me enjoying their wine.
Our local wineries are mostly small and family operated. They love the personal touch of sharing their stories and just talking about wine. And for those wine aficionados who want to get technical, most of these folks are still wine geeks at heart so chat it up.
So in between the shopping, gatherings with family and friends, and generally celebrating the holidays head out to a winery for a local wine experience that’ll make you feel right at home.
John McKay is president of the Morgan Hill Downtown Association, a city planning commissioner and co-founder of the Morgan Hill Tourism Alliance.
