Columnists

I think I’m on a roll here. I have been addressing what I have recently seen in the community that seems hostile and deserves more delving into; social media has been playing a big role in all of this. I think we need a better understanding of how to use the wide open frontier of the digital world—how to access and assess the sentiments of communities whether it be on the local or national level.During the last year or so I have seen so much more mention of social media in the public discussion of our community. There are forums and Facebook pages and all kinds of places to go get information, find kindred spirits, and express yourself.Along these lines, a speaker at this year’s State of the Valley Address spoke about how we are not using social media to its fullest potential. The means is out there to create an environment where an open and flowing dialogue can take place with relevant information and sentiment being shared in an almost instantaneous manner.Unfortunately, I feel that almost every time I see a meaningful dialogue beginning to happen in social media there is someone with a strong emotional bias that wants to monopolize the conversation.On so many occasions I have seen someone who feels negatively about an issue dominate a conversation, often ignoring facts. In one example earlier this year, 24 out of approximately 50 posts on a subject regarding the downtown were by the same two people.I think we need to figure out how to truly understand what we are seeing in social media for it to become reliably relevant in any decision making process.We need to be cognizant of the effect of something called “negativity bias” which makes it much easier to mobilize someone angry about an issue than it is to get someone content or supportive of an idea to do something about it. This is the strength of many in the community who disagree with what the City Council, School Board, or even a local Homeowners Association might be doing that involves change or a perceived limitation of rights. They have the power to mobilize many based upon one of our strongest emotions—anger.We should be aware that the apparent majority showing up in social media can be the result of well orchestrated planning and the use of electronic messaging. On one issue, I heard both sides complain about this.We should realize that most of the 40,000 plus residents of our community don’t get involved because things are just fine with them. It’s hard to mobilize a group of people who are happy with the way things are.The potential to marginalize what we can glean from social media is tempting, but instead let’s develop a better understanding of how to use it and truly interpret what we are seeing. There is so much good feedback out there that we should be using it, we just need to understand what it really means.And maybe if we all act civil we won’t need to do so much interpretation.John McKay is a Morgan Hill resident, city planning commissioner and co-founder of the Morgan Hill Tourism Alliance.

Well it’s just about here… Saturday, Dec. 2 will be the big day that the three new downtown parks will finally open to the public.I’ve been watching the planning of these parks for close to three years, and at times they just seemed like some far-fetched and far-off dream. This city had not built a new park in almost 20 years, which seems strange for a community that is so focused on open space and parklands. The time is right.Turns out it takes a lot of planning—and it turns out that hard work, resourcefulness and timing are other prime ingredients in making things only recently dreamed a reality.The community loved the idea of a park along West Little Llagas Creek, behind Ladera Grill, M&H Tavern, Murphy’s Mercantile and Betto’s Bistro. The input from the initial community outreach meetings is actually seen in the park now. The fact that it’s more of a passive park without all the play features (now reserved for the Railroad Park), and the proposed artwork were all discussed at the meetings.Even the neighbors—one directly adjacent the park—gave feedback that was heard and incorporated. Involved neighbors are the best kind, and they have embraced the park.Right up from the Third Street Creekside Park is now Nob Hill Trail Park. The views of Morgan Hill and surrounding valley will now be featured along with a couple of big slides, trails and equipment to offer outdoor exercise in a setting that feels like a forested park far from the city’s core.Exercise equipment and walking paths aren’t particularly unique to city parks, but having two big slides coming down a signature hill right next to the downtown is.Who would’ve ever guessed that we’d really get these big slides down Nob Hill? They’re the kind of thing that just seemed like an unrealistic dream at one time. I like to believe that the support, effort and funding from the Morgan Hill Rotary Club made the difference.I believe that not only are the slides going to be a lot of fun; they will again bring attention to a community that has a zest for life and just has fun.Now that we have slides and exercise equipment right in the downtown, we can eat, shop, play, exercise, sleep, repeat… That’s an active lifestyle.The Railroad Park is going to be where the young ones get catered to. The many play features look like so much fun that I’m guessing there might be some “close adult supervision” taking place regularly right alongside the community’s children.The bright primary colors, murals and feel will hopefully offset the loss of the pop-up park which will likely go away soon. I like to think that the two pop-up parks provided plenty of inspiration for the new Railroad Park. Could the big blue chair end up there?Morgan Hill is a community that generally takes itself seriously, but these parks allow us to let our hair down a little and have some fun.The spider sculpture on the parking garage, big blue chair, and other public art also speak to our fun and sometimes whimsical side, and the outside world is recognizing us for it.John McKay is president of the Morgan Hill Downtown Association, city planning commissioner and co-founder of the Morgan Hill Tourism Alliance. He can be reached at [email protected].